About the campaign
Hii Team
We are planning a Barter Influencer Collaboration Campaign for HyperMarket for November–December 2026, focusing on winter collection, wedding-season fashion, and in-store shopping experiences across active store locations. Please refer to the attached Active Store List for city-wise creator selection.
Creator Criteria:
- Minimum 5,000 followers and 10,000 average reel views.
- Strong local audience relevant to the store location.
- Good engagement, content quality, and consistent reel performance.
- Preference for fashion, lifestyle, shopping, and regional creators.
Voucher Allocation:
Voucher denominations will range from ₹500 to ₹5,000, based on followers, average views, audience quality, engagement, and content performance.
Higher-value vouchers may be offered to stronger profiles with better reach and campaign potential.
Targeted State:
Bihar , UP, MP, ChattishGarh, West Bengal, Jharkhand, Orissa, Assam, Nagaland, Tripura , Mizoram, Rajasthan, Maharashtra.
Thanks