Platform: YouTube (Long-form)
Deliverable: 7–8 minute dedicated video
Budget: Up to ₹20-30K per creator
Objective: Position Häfen as a recovery-driven sleep solution
Creator Categories:
Tech creators
Product reviewers
Interior designers
Home tour creators
Active lifestyle creators
Trainers / sportspersons
(Cannot exceed budget)
Markets:
*P1 Markets*: Jaipur, Jodhpur, Udaipur (pls check for cretaors from these regions first)
*Secondary expansion cities*: Bhilwara, Bikaner, Sikar, Alwar, Pali, Nagaur, Jhunjhunu. (once P1 market creators are in place you can check for rest of Rajasthan)
*Influencers categories to target*: plumbers, contractors, store owners, dealers, distributors OR home builders in Rajasthan
We are looking at credibility-led creators who should ideally have strong regional relevance and audience concentration