About the campaign

Influencer Activity Brief – Raj Dulaari Song (Hukum) Occasion: Mother's Day Objective: Amplify emotional connect and reach of the song Raj Dulaari by tapping into relatable content around mothers, celebrating the mother-child bond — aligning beautifully with the song's sentiment. Number of Influencers: 50 to 100 influencers Followership: Nano and Micro Location: Rajasthan, Haryana, and other Hindi-speaking markets Platform: Instagram Additional Insight: Influencers to create reels using the Raj Dulaari song audio from Instagram, reflecting moments with their mothers — could be real-life video snippets, photo compilations, or emotional storytelling through visuals.