About the campaign
FMCG brand Influencer Campaign – June–July 2026**
### Campaign Requirement
* 50–100 influencers per store opening
* Focus regions: Delhi NCR, Uttar Pradesh, Haryana, Punjab, Uttarakhand, and nearby markets
* Relevant, high-quality influencers only
* Timely execution mandatory
### Influencer Deliverables
* 1 Reel (Collab Reel preferred)
* 1 Story (Video or Static)
### Content Coverage
* New store launch announcement
* Store location
* Product offerings
* Store ambience & experience
* CTA to visit the outlet or order via Swiggy/Zomato
### Creator Criteria
* 5K+ followers preferred
* Categories: Food, Lifestyle, Family, Local City Influencers
* Minimum ~0.5% engagement rate (quality-dependent)
* Located within 5–25 km of store
* ₹1,000 food voucher/meal per influencer
### Upcoming Store Launches
**June 2026**
* Malout (Bathinda) – 6 Jun
* Noida, Ghaziabad, Gurugram (10 Jun)
* Saharanpur, Gurugram (15 Jun), Delhi (16 Jun), Ayodhya
* Gorakhpur, Prayagraj, Pilkhuwa, Delhi (24 Jun)
* Lucknow, Noida, Rudr