About the campaign

Required buckets: * Expert Micro: 20K–50K * Expert Medium: 50K–100K * Consumer Micro: 20K–50K * Consumer Medium: 50K–100K Expert categories: * Ayurvedic doctors/Vaids * Dietitians * Nutritionists * Gut-health KOLs * Digestive-health KOLs * Health educators * Lifestyle and wellness experts Consumer categories: * Health-conscious mothers * Family-health creators * Home-wellness creators * Ayurveda and natural-living users * Working professionals aged 50 years and above Lucknow: 5 Experts + 3 Consumers * Kanpur: 5 Experts + 3 Consumers * Other UP markets, excluding Lucknow and Kanpur: 5 Experts + 3 Consumers