About the campaign

Campaign: FMCG Brand New Store Launch Influencer Campaign – June & July 2026 Campaign Objective Promote newly launched Haldiram's outlets across North India through local influencers and drive store visits and online orders. Influencer Requirement 50–100 influencers per store launch Minimum 5K followers preferred Categories: Food, Lifestyle, Family, Local City Influencers Engagement Rate: 0.5%+ preferred Influencers should be located within 5–25 km of the store location Strong presence in Delhi NCR, Uttar Pradesh, Haryana, Punjab, Uttarakhand, and nearby regions Deliverables 1 Reel (Collab Reel preferred) 1 Story (Video or Static Story accepted) Content Guidelines Content should cover: New Haldiram's store launch announcement Store location Product offerings Store ambience and overall experience CTA to visit the outlet or order via Swiggy/Zomato Influencer Benefits Complimentary food voucher/meal worth ₹1,000