About the campaign

We’re planning to partner with comedy and fun content creators for a chips brand campaign. Platform: Instagram (Reels-focused) Target Audience: 18–35 years, India Creator Type: Relatable comedy, everyday humour, fun content, and gaming creators Influencer Size: Nano to micro influencers (strong engagement is a must) The product should be naturally and creatively integrated into the content, with a clear brand mention. A detailed brief will be shared with shortlisted creators.